More Product & Selling Tips gleaned from past issues of the Fuller Brush DownEast Winning Team Newsletter, and other customer and distributor tips and testimonials.

How can some people sell so many of a product that no one who I know seems to want?
Learn about the products. Frankly, I learn a lot from the customers and dealers that I talk to. For example, the #517 Foot & Body Spa Brush was introduced about a year ago. I took a look at it and said to myself "who would ever want something that big?" I never promoted it. Dealer Alice Flanders stopped by this past month and told me why it is so great! Elderly people can have trouble raising their arms above their head the way you would with a normal back brush or a washcloth. This back brush is so big they can keep their arms down at their sides and still reach the top of their back with the brush! They can also easily reach their feet with the brush. So, to be successful, learn the product line, and get out there and sell the products so that your customers will tell you what's so great about our products.

One thing you will all experience as you make yourself known as The Fuller Brush Person in your area is word of mouth referrals. One woman who was a referral of another customer placed a $130 order with me during the Holidays. And, she referred me to another customer who referred me to a $150 customer, who has referred me to other customers. Use these tips when talking to businesses and individuals to build up a solid customer base. Some people have asked me what makes an effective demonstration of why Fuller’s products are different. Use and sell the products yourself and you’ll have plenty of testimonials to show or tell people. Until then, read on…

AMAZING PRODUCT STORY: A woman called me asking if I had any Fuller dustmops in stock. I did, so she came to my house after work. When I asked how she got my name, she told me she went to the hardware store looking for a good dustmop. All she found was junk, so she asked them "Don't you have any decent dustmops?" They replied "No, we don't, but the local Fuller Brush dealer does!" and gave her my name and phone number! She bought the #139 Treated Dustmop, a Broom, and some eyeglass cleaner that I had on hand, and wants future catalogs. Now, why would a hardware store send a customer to me? Because I'm nice enough to give them my trash! That's right, I give them the packing peanuts that come in my Fuller Brush orders so they can re-use them as a UPS agency shipper.  It pays to Recycle!

Our Shoe Clean and Shoe Clean Brush work terrific cleaning like new, all types of shoe fabrics including suede, vinyl, leather, canvass and nylon. Our Shoe Clean product has some new uses, according to Maine distributor Patricia Johnson. She has a 25 year old saddle with a suede seat which is usually impossible to clean. She used the Shoe Clean and Brush to clean the suede and also the sheepskin under the saddle and it now looks like new.  She's also had great results like the rest of us cleaning both white and colored walking shoes. Bill K of Delaware cleaned just one of his shoes so people could see the difference the Shoe Clean makes. NOTE: In Fuller's 2008 product consolidation, #724 multi-tasking Upholstery Cleaner cleans shoes, as well as upholstery and rugs, and vice versa.

Our #639 Window Cleaner sprays on as a foam that doesn't run and it cleans better and smells better than other brands - no strong ammonia smell. Our repeat customers say they'll never go back to Brand X. I love our new no-drip #678 Spearmint Gel window cleaner in a spray bottle. Smells delicious and works just as great. It makes it fun to wash the windows.

Pat Johnson also always has plenty of good things to say about our  Industrial Germicidal Spray Cleaner. Any homemaker will love you when you spray it on their textured-finish refrigerator and the grime in the cracks that they’ve tried scrubbing just melts away with the wipe of a sponge. Just clean a circle on any refrigerator and make them buy the can if they want the rest of their refrigerator looking that clean again.  Pat also says "Do you know someone with an air ionizer in their home? It filters dirt and pollen out of your air, but it also attracts and deposits that dirt on objects around the ionizer. I have mine on top of my refrigerator and the top of my refrigerator and kitchen cabinets get black from it. I’ve tried just about everything and the only thing I’ve found that removes it is our Germicidal Cleaner which removes it easily, as well as being terrific for cleaning smoke stains from walls and cupboards, and disinfecting the kitchen counter and the bathroom. Also great for white cupboards and woodwork, overhead fans, stove exhaust areas, and the greasy sticky feeling that vinyl chairs get." To clean vinyl chairs, spray on and scrub with a brush like our #293 or #306, then wipe clean with a paper towel. Kevin K of Oklahoma read about the Germicidal Cleaner being great for cleaning the grooves in textured-finish refrigerators, so he tried it in his auto shop cleaning textured car finishes and it worked great. He said it even works great as an engine degreaser! Well, whatever works. After I mentioned that to Pat Johnson, she tried it on the schoolbus that she drives to clean the door hinge areas that they grease every month that leave black streaks running down, and it worked perfectly.  Distributor Lynda Bailey says "I cleaned the top of my stove and a gob of Germicidal Cleaner fell to the tray under the burners. I left it there until I finished wiping up the top of the stove, and when I wiped the bottom tray, it was like new where the Germicidal Cleaner fell. Amazing product!"

We have another product with terrific cleaning power also; doing much more than the product label advertises. Montana Distributor Karen Kegel writes "just wanted to let you know about our #735 Microwave Oven Cleaner. It is great stuff to clean not only the Microwave, but also the greasy screens under the microwave. I love the fact that it is a foam, so it doesn't drip back in your eyes. Spray the screen in the sink and the grease just melts off! Spray around the door knobs of your kitchen cabinets...and it removes the greasy look & feel! Mine are formica and I have not found anything that would do a very good job. Now I have. Spray the bottom of a roaster pan, it takes off the burned on gunk! Spray the door to your regular oven, it removes the spills, spatters, & drips! Spray the frying pan that has burned on food! Or kettle that scorched. This is great stuff...and just wanted to let you know. This is neat stuff!"  

Microwave Oven Cleaner will also work great cleaning the textured finish on the refrigerator.  I have also found the Microwave Cleaner to be a terrific Range Hood Cleaner!   You know how it gets all greasy and it won't seem to get clean - I just sprayed some on and rubbed lightly with a Stainless Steel Sponge, and wiped off with a rag; squeaky clean now! This is a versatile MUST HAVE product for every home. While in the process of sprucing up my house for sale, I found still another use for the Microwave Cleaner. My appr 20-year old vinyl siding had some black spots that other cleaners wouldn't touch (mildew?). I sprayed it with the Microwave Cleaner and scrubbed lightly with a stainless steel sponge and it looks like new again. After I finished my can, I decided to open a can of Fulsol [or Stanley] Degreaser Foaming Spray, which can be used for most anything as an all-purpose cleaner. Fuller's aerosol power cleansers all have terrific stain fighting power, so  this one would also do the same things that I mentioned above for the Microwave and Germicidal Cleaners.

Stainless Steel Sponges #868 just have to be mentioned here. I try to keep one or two of most products in my inventory, but I try to keep at least a dozen boxes of these on hand. Our scrubbers don't scratch and gouge like some cheap store brand imitators; you can even rub nylon stockings with them. A new customer, Marion G in NJ, had been looking for Fuller and called me finding me through another mailorder customer, saying "the Stainless Steel pot scrubbers are very good. They last a whole year. They don't stink or smell [like other pot scrubbers]. The stores around here have some that are 2 for $1, but they don't compare to what you've got." They come in a box of 3.
I keep hearing about new uses for this versatile product.  Scrub your potatoes and carrots with them instead of peeling half of the vegetable and nutrients into your trash.   And if you know any fishermen, these make great fish scalers!

PRODUCTS FOR LEFTIES - I sometimes forget about lefties having a hard time finding products that work for them. Our scissors are designed to be comfortable with either hand. And, our #202 Reversible Lint Brush has been a solid seller for about 50 years. The handle slides through the brush so that you can brush comfortably in the right direction with either hand.

Lucille S in Maine is sold on the #605 Pre-Laundry Stain Spray. She washed some clothes with a vitamin gelcap in one of the pockets. She noticed it after the clothes had started through the dryer. She got reddish brown stains all over the clothes once the heat burst the gelcap. She sprayed the clothes with the stain spray and the stains came out completely. Having a Fuller Brush product that gets the job done right the first time saved her lots of money on clothes.

NEW PRODUCT - VELCRO CLEANER. Got any velcro flaps that just won’t stay stuck anymore? We’ve got the product to fix it. It’s not really a new product; one of my customers told me about it (and one of her co-workers overheard her and bought one too). The #636 Hairbrush Cleaner Tool works great cleaning velcro flaps like new again; just press down harder. So, this is TWO more reasons for person to person sales - discovering new product uses and getting new customers!

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Website created August 2000. Page updated April 30, 2013
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